2018
Social Media and Machine Learning Uncover a Wealth of New Customers
Want to Really Understand Your Customer Data? Try Hiring a Scientist
Store Credit Cards
2017
Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success
Demystifying the dark science of data analytics
2017’s Best Frequent Flyer Program
Michel Ballings
mb 'at' utk.edu
Home
CV
Research
Software
Teaching
Research team