The fields that I am working in are Machine Learning, Customer Analytics and Social Media Analytics. If you have any interest, I would love to hear from you. Here's my Google Scholar Profile and a list of my publications:

    2018

  1. Michel Ballings, Heath McCullough, Neeraj Bharadwaj (2018). Cause marketing and customer profitability. Journal of the Academy of Marketing Science. 46(2), pp 234-251. March 2018. Impact factor: 5.888 Link

  2. 2017

  3. Matthijs Meire, Michel Ballings, Dirk Van den Poel (2017). The Added Value of Social Media Data in B2B Customer Acquisition Systems: A Real-life Experiment. Decision Support Systems. 104. pp26-37. December 2017. Impact factor: 3.222 Link
  4. Matthias Bogaert, Michel Ballings, Martijn Hosten, Dirk Van den Poel (2017). Identifying Soccer Players on Facebook through Predictive Analytics. Decision Analysis. December 2017. Impact factor: 2.143 Link
  5. Steven Hoornaert, Michel Ballings, Edward C. Malthouse, Dirk Van den Poel (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management. 34(5). pp 580-597. September 2017. Impact factor: 2.086 Link

  6. 2016

  7. Matthias Bogaert, Michel Ballings, Dirk Van den Poel (2016). Evaluating the Importance of Different Communication Types in Romantic Tie Prediction on Social Media, Annals of Operations Research. August 17, p1-26, Impact factor: 1.406 Link
  8. Matthijs Meire, Michel Ballings, Dirk Van den Poel (2016). The Added Value of Auxiliary Data in Sentiment Analysis of Facebook Posts, Decision Support Systems. 89, February 2016, p98-112. Impact factor: 2.604 Link
  9. Matthias Bogaert, Michel Ballings, Dirk Van den Poel (2016). The Added Value of Facebook Friends Data in Event Attendance Prediction, Decision Support Systems. 82, February 2016, p26-34. Impact factor: 2.313 Link
  10. Michel Ballings, Dirk Van den Poel, and Matthias Bogaert (2016). Social Media Optimization: Identifying an Optimal Strategy for Increasing Network Size on Facebook, Omega, The International Journal of Management Science, 59(A), March 2016, 15-25. Impact factor: 4.376 Link

  11. 2015

  12. Michel Ballings, Dirk Van den Poel, Nathalie Hespeels, and Ruben Gryp (2015). Evaluating Multiple Classifiers for Stock Price Direction Prediction, Expert Systems with Applications, 42(20), 15 November 2015, p7046-7056. Impact factor: 2.240 Link
  13. Michel Ballings and Dirk Van den Poel (2015). CRM in Social Media: Predicting Increases in Facebook Usage Frequency, European Journal of Operational Research, 244(1), 1 July 2015, p248-260. Impact factor: 2.358, Top 25 most downloaded article in EJOR April to June 2015 Link

  14. 2013

  15. Michel Ballings and Dirk Van den Poel (2013). Kernel factory: An ensemble of kernel machines. Expert Systems with Applications, 40(8), 15 June 2013, p2904-2913. Impact factor: 1.965 Link

  16. 2012

  17. Michel Ballings and Dirk Van den Poel (2012). Customer event history for churn prediction: How long is long enough? Expert Systems with Applications, 39(18), 15 December 2012, p13517-13522. Impact factor: 1.854 Link