The fields that I am working in are Customer Analytics and Social Media Analytics. If you have any interest, I would love to hear from you. Here's my Google Scholar Profile and a list of my publications:

    2017

  1. Michel Ballings, Heath McCullough, Neeraj Bharadwaj (2017). Cause marketing and customer profitability. Journal of the Academy of Marketing Science. Forthcoming. Impact factor: 5.888
  2. Matthijs Meire, Michel Ballings, Dirk Van den Poel (2017). The Added Value of Social Media Data in B2B Customer Acquisition Systems: A Real-life Experiment. Decision Support Systems. Forthcoming. Impact factor: 3.222
  3. Matthias Bogaert, Michel Ballings, Martijn Hosten, Dirk Van den Poel (2017). Identifying Soccer Players on Facebook through Predictive Analytics. Decision Analysis. Forthcoming. Impact factor: 2.143
  4. Steven Hoornaert, Michel Ballings, Edward C. Malthouse, Dirk Van den Poel (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management. Forthcoming. Impact factor: 2.086
  5. 2016

  6. Matthias Bogaert, Michel Ballings, Dirk Van den Poel (2016). Evaluating the Importance of Different Communication Types in Romantic Tie Prediction on Social Media, Annals of Operations Research. August 17, p1-26, Impact factor: 1.406
  7. Matthijs Meire, Michel Ballings, Dirk Van den Poel (2016). The Added Value of Auxiliary Data in Sentiment Analysis of Facebook Posts, Decision Support Systems. 89, February 2016, p98-112. Impact factor: 2.604
  8. Matthias Bogaert, Michel Ballings, Dirk Van den Poel (2016). The Added Value of Facebook Friends Data in Event Attendance Prediction, Decision Support Systems. 82, February 2016, p26-34. Impact factor: 2.313
  9. Michel Ballings, Dirk Van den Poel, and Matthias Bogaert (2016). Social Media Optimization: Identifying an Optimal Strategy for Increasing Network Size on Facebook, Omega, The International Journal of Management Science, 59(A), March 2016, 15-25. Impact factor: 4.376
  10. 2015

  11. Michel Ballings, Dirk Van den Poel, Nathalie Hespeels, and Ruben Gryp (2015). Evaluating Multiple Classifiers for Stock Price Direction Prediction, Expert Systems with Applications, 42(20), 15 November 2015, p7046-7056. Impact factor: 2.240
  12. Michel Ballings and Dirk Van den Poel (2015). CRM in Social Media: Predicting Increases in Facebook Usage Frequency, European Journal of Operational Research, 244(1), 1 July 2015, p248-260. Impact factor: 2.358, Top 25 most downloaded article in EJOR April to June 2015
  13. 2013

  14. Michel Ballings and Dirk Van den Poel (2013). Kernel factory: An ensemble of kernel machines. Expert Systems with Applications, 40(8), 15 June 2013, p2904-2913. Impact factor: 1.965
  15. 2012

  16. Michel Ballings and Dirk Van den Poel (2012). Customer event history for churn prediction: How long is long enough? Expert Systems with Applications, 39(18), 15 December 2012, p13517-13522. Impact factor: 1.854